More Testimonials = More Sales

Are Your Collecting Testimonials from Your Customers?

If you're not, you're leaving money on the table!
Testimonials from happy customers are your most
important weapon. You should be a fanatic about
asking for positive comments from your customers.

If you don't have a systematic process for asking
and collecting testimonials in your business,
you should start doing it today.

___________________________________________________

Most People are Too Busy, So Bribe Them to Action!
____________________________________________________


The fact is that most of your customers want
to give an endorsement but they are just too busy
or pre-occupied to get it done. It's just human
behavior to procrastinate something that is not
critical at the moment.

So, sometimes you have to "bribe" your customer
to get them off the mark. You need to give them
something that will motivate them to get it
done immediately.

I do this by giving away free information products.
What can you give away free, that has value,
to get your customer's endorsement? Special Reports,
How To's, etc.

Think about that and develop a process for doing
it with each and every customer.
______________________________

What to Do with Testimonials
______________________________

Once you have testimonials, sprinkle them
around on your website. You might even
consider creating a toll-free "gossip line"
that you prospects can call into and listen
to your customers raving about you.

Create a binder full of testimonials titled,
"What People Are Saying" and give the binder
to each and every customer that leaves your
business without buying.

There are a lot of creative things you can
do with your testimonials that will help
to close more deals.

To Your Continued Success,

David Carleton